By Abigel Lemak
On Wednesday, June 16th, Nathan Yang, Vice President and Chief Product Officer at FLO, a leading North American EV charging network and provider of smart charging solutions, delivered an insightful keynote address at CoMotion Miami on “Reliability by Design” as it pertains to the future of e-mobility.
Nathan Yang, Vice President and Chief Product Officer at FLO. Photo credit: FLO.
Yang underscores the importance of reliability as a key driver in providing the best charging experience for EV drivers. 
“We are living in an experience economy,” explains Yang. He goes on to point out that, “This is where FLO needs to shine, to really identify through primary research the fundamental user needs, insights, and trends that should guide our roadmap to ensure our products come out at the right time with the right feature set and the right holistic experience.”
Yang goes on to explain that in terms of economic trends, understanding the shift from goods to services to experiences is crucial to the success of electronic mobility infrastructure. This understanding, when paired with generational user trends, offers significant insights into the future of EV lifestyles and how companies like FLO can work to carefully tailor those experiences to the benefit of all.
Image credit: climate.nasa.gov.
Yang emphasizes the larger implications of this sort of work, if done right. “We are at an unprecedented moment [and] we need to focus on sustainability,” says Yang as he points to a graphic from NASA that maps the steady rise of atmospheric carbon dioxide. Citing the 1987 Brundtland Report, Yang reminds us that “[we need to meet] the needs of the present without compromising the ability of future generations to meet their own needs.”
Given this complex and critical incentive, Yang turns to sustainability trends that guide FLO’s ethos as they work to develop robust EV charging solutions.
Image credit: FLO.
“We have some major challenges,” explains Yang. “EVs today are not accessible by all demographics, the experience of EV charging is not great (some might even say not reliable, not usable), and the automotive industry in general has not been sustainable for most of its history.”
Instead of following automotive trends like planned obsolescence, Yang urges a continued dedication to data-fueled “deliberate design” as the exciting future of electric mobility.
At the core of these principles lie three key pillars that sustain the process at FLO: strong reliability, exquisite design, and an enjoyable user experience that dovetails with EV driving lifestyles.
When applied in concert together, these EV charging principles can contribute to the enthusiastic and lasting uptake of EV adoption, and pave the way for a more sustainable low-carbon lifestyle that future generations will thank us for.
FLO is known as a provider of robust and durable stations that contribute to a strong network uptime. However, the company’s increased focus on EV driving and charging experiences — whether stationed at home, on curbside, at the workplace, or serving fleets — is a promising one that positions FLO as an industry leader in the ever-evolving sustainability sector.
For more on the connection between reliability, EV charging, and design, tune in to Nathan Yang’s forthcoming episode on the CleanTech Talk podcast later this summer.
Read more about EV charging here.
This article is supported by FLO.
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