CleanTechnica’s branded thought leadership series offering gives advertisers an opportunity to get long-term exposure on a topic of their choice while maximizing CleanTechnica’s SEO influence with a dedicated URL (example: https://cleantechnica.com/ev-charging/),
The branded series includes:
- a dedicated page on the topic, with a keyword-specific permalink.
- a series of articles on the topic, curated by CleanTechnica staff and with input from the company, showcasing the advertiser’s expertise along with industry insights. The articles all contain branding and banner ads for the advertiser. Here’s an example of one of the articles in a series.
- a dedicated sidebar, with an ad for the advertiser permanently in place.
One of the key benefits of this approach is its longevity and searchability. CleanTechnica is a well-respected site in all things clean tech, so these branded series have a good chance to drive ongoing, long-tail attention and traffic to advertisers, both from the articles as well as the page itself.
Example
CleanTechnica’s first branded thought leadership series on Home Efficiency showcases a half dozen articles of interest on the subject and a dedicated sidebar with sponsor info and resources for homeowners to get energy efficiency work done.
A branded series gives you multiple chances to get immediate traffic…
The article on doing efficiency first prior to solar got 9,000 page views. The 101 article 5,000, the tips post got 2,000, the top four upgrades article got 3,800, and the Kauai article (very niche) got 800.
…AND long term traffic.
CleanTechnica is a recognized authority in clean tech. As such, the odds of our articles and pages getting recognized and promoted by search engines on a clean tech topic are good. This means that we’ll drive traffic to these pages, where your brand lives, for years to come.
After two months, 4 of the articles in the Home Efficiency series started ranking on page 1 on Google and Bing for some key search terms:
Want to dominate search results for your target market with a branded series?
If you’re interested in running a branded series with CleanTechnica, fill out our advertiser intake form.
