Soon, we will be extending equity ownership opportunities for non-staff, for the first time ever.
With over a decade of reporting excellence, and outlasting many great cleantech news & analysis sites (that we were sad to see go), we know that many of you have come to see CleanTechnica as the #1 source of clean energy & electric vehicle news.
In addition to our news coverage, we’ve developed an original research and data analytics platform, producing articles and reports that are cited by the New York Times, Bloomberg, and NPR, among others. We are regularly retweeted by a number of big names, including Tesla CEO Elon Musk, Ford CEO Jim Farley, California Governor Gavin Newsom, Twitter CEO Jack Dorsey and even some nutty types like Kanye West and Ivanka Trump. Our growth and achievements have come on the back of a tremendous amount of work and sweat, bootstrapped financial sustainability.
Why invest?
Our team has decided it’s time to ratchet things up, so that we can do more good and drive the revolution faster and faster. With an investment boost, we could considerably improve and increase our output — in terms of articles, reports, podcasts, and YouTube videos. We could also become more financially stable so that we never suffer the fate of great cleantech websites that have faded away (most recently, Greentech Media).
The other thing to consider is that Tucker Carlson, Fox News Anchor, started a right wing media company the same year we started CleanTechnica. The only real difference? Carlson got a $3 million check to start his media company, from a billionaire coal baron who owned a large swath of coal reserves. Not surprisingly, Carlson launched a gigantic climate change denialism empire – helping that coal baron squeeze out a few more million from his coal reserves. If we’d gotten a $3 million check from a wind energy baron, we would’ve been able to counter that BS and kept that coal in the ground, turning more communities on to the benefits of wind and solar instead. According to Wikipedia, here’s Carlson’s list of journalistic “accomplishments”: Ties to white supremacist , misleading video about NPR, false prostitution allegations, false Chinese email hacking story, debunked conspiracy theories, fake nude photo of AOC, climate change denial, false EPA stories, 2016 election conspiracy theories, encouragement of violence against protestors, failure to disclose conflicts of interest…the list goes on. Money makes a big difference in regard to public perception.
Our list of accomplishments is…a little different. We’ve educated millions about the multiple benefits of clean tech. We’ve moved markets in a positive direction, which is our mission – to accelerate the clean tech revolution. Want to help us do more of that?
It’s extremely hard to rise to the top in the media business, especially in an era of democratized publishing and an avalanche of content constantly vying for your attention, but we think high-quality, in-depth content is important for society, and that has paid off so far. Reader-funded and reader-owned, though, we know we could do so much more, and have so much more impact on the world.
We’re excited about the potential for ramping up CleanTechnica, and that’s where you come in. If you are interested in becoming an owner of CleanTechnica, let us know via the super short form below and we’ll be in touch in the coming months. Thank you!
